Once you have decided to use Google Adsense, you need to consider where to place your ads on your pages. As in real estate, it’s about location, location, location.
Adsense ad placement: position, position, position
First of all, you won’t earn $ 500,000 a year from Google Adsense if you have a site with 30 pages and 30 people visit it per day. The people who offer e-books and subscriptions for that purpose are full of … things. Google Adsense is a program that occurs over time or if you have many visitors or sites. Now that I’ve popped your bubble, let me give you some tips on how to do it right with Google Adsense.
The most critical step to making money with Adsense is ad placement. Most people place them in the right or top column. This approach is completely wrong due to something known as ad blindness. Ad blindness occurs when you look at the same format over and over again. In the case of the web, most people subconsciously filter ads at the top, right column, and bottom of a page. After going through hundreds of sites and search engine results, they know those listings are ads. You, my friend, must avoid advertising blindness.
The best way to overcome ad blindness is to place your ads in unexpected places. In this case, you want to insert them between the text paragraphs on your site. Few sites are due to this, which is quite surprising. This placement is perfect for maximizing clicks because it’s in the natural flow of text. Readers will inevitably read the text ads and click on anything that might interest them. This conclusion is also supported by the fact that people don’t read the entire article or page of a site. They usually manage to go from 50 to 80 percent just because they find out what they want. If you place ads at the bottom of the page, they will never see them.
The second most important issue is the type and color of the ads. First, try to stick to text-linked ads whenever possible. Nobody clicks on banners because they care about getting caught in pop-up hell. When it comes to color, some believe their ads should stand out, while others believe they should be combined. Personally, I’m with the mixing group. I try to make my ads blend with the overall color of the site and it seems to work quite well.
Adding Adsense to your site is simple, but it should be done with a little thought. Avoid the top, bottom and right columns of pages. Try placing your Java script between paragraphs of text and experiment with different colors to see how it works. Finally, you will find a solution that returns strong click-through rates and generates revenue month after month, year after year.